Liver King

Brian Michael Johnson, known by his online pseudonym Liver King, is an American internet personality, fitness influencer, and businessman. He is known for promoting what he calls an "ancestral lifestyle", claiming it was responsible for his bodybuilder physique, and included the consumption of raw organ meats, a practice for which Johnson has received criticism from medical professionals. Though he claimed to not rely on anabolic steroids or other supplements, it was revealed in 2022 that Johnson had been spending more than $11,000 a month on steroids to achieve his physique. In a 2025 Netflix documentary, Untold: The Liver King, Johnson denounced and criticized the carnivore diet and his promotion of it.