Vera Bradley

Vera Bradley Sales, LLC is an American travel gear design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. As of 2026, its home office is in Roanoke, Indiana. The company was named after Baekgaard's mother. Its original luxury cotton bag product lines have expanded to include fashion and home accessories, office supplies, and patterned gifts. Many items have distinctive florals, paisleys, or geometric prints with complementary linings, as well as elongated diamond quilting. The patterns were originally inspired by French Provençal country fabrics and have limited seasonal releases each year. In March 2026, the company named Ian Bickley Chairman and CEO.