Yumi Ishikawa

Yumi Ishikawa is a Japanese actor, essayist and women's rights activist from Gifu Prefecture who entered the entertainment industry in 2005 and has worked as a gravure idol. In 2019 she started the #KuToo campaign against workplace rules requiring only women to wear high heels or pumps, submitted a petition to Japan's Ministry of Health, Labour and Welfare, and was named to the BBC's 100 Women list in October that year. #KuToo was also chosen for the top ten of the 2019 U-Can New Words and Buzzwords awards. She has written books of essays on gender equality and feminism, and in 2026 she released her first solo song, "Zutto Yopparattetai".