AlphaTheta

Pioneer DJ or Pioneer DJ Corporation is a brand of DJ products, including media players, DJ controllers, phonograph, DJ mixers, headphones, effects units, and loudspeakers. Originally part of Pioneer Corporation, the company became independent in 2014 as Pioneer DJ Corporation, and has produced numerous industry-standard DJ products. The company's market share of the DJ market is estimated at 60%. Pioneer DJ Corporation changed its company name to AlphaTheta Corporation from January 1, 2020. Their brands and brand names, including Pioneer DJ, were not affected by this change. In January 2024, it was announced that new products would be released under the AlphaTheta brand, alongside Pioneer DJ.