Michaël Boumendil

Michaël Boumendil is a French composer and producer. In the early 1990s, he conceived the idea to create sonic identities for brands. In 1995, he founded Sixième Son, an agency dedicated to sonic branding and is responsible for the audio identities and music design for brands such as Unilever, Huggies, Lada Autos, Samsung, Cartier, Dior, Lancôme, Baccarat, Carrefour, Enel, Vueling, Michelin, Renault, AXA and others. He is one of the pioneers of sonic identity.