Yakult Honsha

Yakult Honsha Company, Limited is a Japanese multinational corporation. It produces Yakult, a probiotic beverage using lactic acid bacteria discovered by Minoru Shirota in the 1920s. The company markets other products, owns the Tokyo Yakult Swallows baseball team, and promotes “Shirota-ism,” a philosophy of affordable pricing and the belief that a healthy intestine prolongs life, as reported by the Financial Times. Yakult operates in India through a 50:50 joint venture with Danone.