Noobwork

Noobwork, born Joachim Haraldsen on 29 December 1992, is a Norwegian YouTuber and entrepreneur. He started his YouTube channel, Noobwork, in 2013 with gaming content, and it had about 190,000 subscribers in July 2025; he has received the Gullsnutten award. He later founded Omaken, which acquired Heroic and became Heroic Group, work that took him into esports. His videos, mostly in Norwegian, now cover fitness and nutrition product tests, personal development, and everyday life in South Korea and travel in Japan.