Sesame Workshop

Sesame Workshop (SW), originally known as the Children's Television Workshop (CTW), is an American nonprofit educational television production and media company that has been responsible for the production of several educational children's programs—including its first and best-known, Sesame Street—that have been televised internationally. Joan Ganz Cooney and Lloyd Morrisett developed the idea to form an organization to produce the Sesame Street television series. They spent two years, from 1966 to 1968, researching, developing, and raising money for the new series. Cooney was named as the Workshop's first executive director, which was termed "one of the most important television developments of the decade."