The Voter Participation Center

The Voter Participation Center (VPC) is a U.S.-based 501(c)(3) non-profit organization whose stated aim is to increase voter registration among young people, people of color, and unmarried women, a group it calls "The New American Majority." Its sister organization, the Center for Voter Information, is a 501(c)(4) organization that conducts get-out-the-vote campaigns. VPC runs a large direct mail program, sending voter registration materials to targeted voters. It also produces research material on demographic and voting trends. Between 2004 and 2020, they registered more than 4 million voters. Some election officials and campaigns have contested the group's methods of voter registration and voter turnout. ProPublica reported that VPC's 501(c)(4) sister organization, Center for Voter Information, has "ties to Democrats" and that election officials said that "a flood of mailers" from them "contained mistakes and confused voters at a time when states are racing to expand vote by mail." Election officials said they wished it would stop. Before the 2024 election, the Maryland Attorney General's Office accused VPI of violating the Voting Rights Act and Maryland law and issued a cease-and-desist letter to the group, ordering that the nonprofit stop sending letters to Maryland voters.