Barak Libai
professor of Marketing
Barak Libai is an Israeli academic. He is currently professor of Marketing at the Arison School of Business at Reichman University. Libai's research focusses on the strategic importance of customer profitability, word of mouth and other social effects on profitability, customer retention, and the Diffusion of innovations.
External identifiers
No social handles are listed for this entry yet, only external identifiers.
Something wrong with this entry? Report it · How corrections work
Last updated · Handles last checked · How we check