StarSat

StarSat was a South African direct broadcast satellite television service that began broadcasting on 1 May 2010. StarSat was operated by On Digital Media, who were granted a pay-TV license by ICASA in September 2007. On Digital Media is currently 20% owned by Luxembourgish satellite operator SES and 20% owned by Chinese company StarTimes. StarSat's service was aimed at the LSM 6-9 demographic, targeting middle class viewers.