Action

Action is a Dutch multinational discount store chain headquartered in Zwaagdijk-Oost, North Holland. Founded in Enkhuizen in 1993, the company primarily sells low-priced non-food products, alongside a smaller selection of food and beverages. Its assortment includes household goods, cleaning products, personal care products, toys, stationery, clothing, home textiles, do-it-yourself products and seasonal goods.