Samantha Cole

Samantha Cole is an American journalist, author, and co-founder of the independent technology media company 404 Media. She has covered online culture, the adult industry, and the intersection of sex and technology, and is credited with bringing mainstream attention to deepfake nude imagery. Cole is one of four co-founders of 404 Media, founded in 2023 as a journalist-owned publication. In 2024, the Electronic Frontier Foundation recognized 404 Media with an EFF Award for Fearless Journalism.