Stila

Stila Cosmetics is an American cosmetics company founded in 1994. The cosmetics line was created by makeup artist Jeanine Lobell. The name Stila was derived from the Swedish word "stil," which can mean "style". Stila's official website is quoted as saying that they chose that name because they believe "every woman’s makeup should be as individual as her own signature". Jeanine Lobell writes on her blog that, "We kind of just made up the name, ‘Stila.’ It sounds sort of like stil in Swedish, which means style." Lobell grew up in Sweden.