Smile-Up

Johnny & Associates, Inc. was a Japanese talent agency formed by Johnny Kitagawa in 1962, which managed groups of male idols known as Johnny's. The company had a significant impact on pop culture with male idols and boy bands in Japan since the 1980s. Until 2019, the company was known for its strict policies regarding music distribution abroad and its strict control over the right of publicity to using the likeness of idols under its management.