TV4

TV4 is a Swedish cable and satellite television network owned by TV4 AB, a subsidiary of the TV4 Media AB. It started broadcasting by satellite in 1990 and, between 1992 and 14 January 2026, on terrestrial television. In 1994, TV4 became the largest channel and remained so for a number of years. The two channels of Sveriges Television (SVT) lost more and more viewers for a couple of years. After making schedule changes in 2001, SVT1 had practically the same numbers of viewers as TV4. From 2004 to 2019, the TV4 Group was a fully active member of the European Broadcasting Union.