Boden
British clothing retailer
Boden is a British clothing retailer founded by Johnnie Boden in 1991. It started as a mail-order business. In 2024 Boden reported annual sales of £363m, predominantly in the US, the UK and Germany, 1.8m customers and 862 employees. Although Boden sells its clothes online, the printed catalogue that first brought the brand to the attention of British families still plays a part in its marketing. Boden has a large international following. In 2024 the business made 45% of its sales in the US, its largest market.
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