Nir Eyal

American writer, educator, and entrepreneur in the field of consumer psychology and behavioral design (1980-)

Born: 19 February 1980, Hadera
Age: 46

Nir Eyal is an Israeli-born American author, lecturer, and investor. He has published the books Hooked: How to Build Habit-Forming Products (2014), Indistractable: How to Control Your Attention and Choose Your Life (2019), and Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results (2026), the last of which debuted on the New York Times bestseller list upon publication.

from Wikipedia