Jazze Pha

Phalon Anton Alexander, known professionally as Jazze Pha, is an American record producer, songwriter, and record executive. In 1995, he founded the record label Sho'nuff Records, through which he signed R&B singer Ciara in 2003. He produced her 2004 single "1, 2 Step", which peaked at number two on the Billboard Hot 100, and served as executive producer for her debut album, Goodies (2004). Released in a joint venture with LaFace Records, the album achieved multi-platinum certification and established Ciara as a mainstream recording artist.