Genesis Motor

Genesis (Korean: 제네시스) is the luxury vehicle brand of the South Korean multinational conglomerate Hyundai Motor Group. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, Genesis was announced as an independent brand on 4 November 2015. Its first model, the Genesis G90, was released in 2017. Genesis models are designed in Rüsselsheim, Namyang, and Irvine, and produced in Ulsan. Genesis describes its design philosophy as "Athletic Elegance". By October 2025, the brand had expanded into 20 major markets, and its Genesis Magma Program formed part of its expansion into high-performance vehicles and motorsport.