Gad Saad

Gad Saad (born 13 October 1964) is a Canadian and Lebanese psychologist, university teacher and writer, born in Beirut. Educated at McGill University and Cornell University, he has taught at Cornell and Concordia University, and his work covers evolutionary psychology, marketing and consumer behaviour. He writes the Psychology Today column Homo Consumericus and hosts the podcast The Saad Truth with Dr. Saad. His YouTube channel, THE SAAD TRUTH, had about 333,000 subscribers in January 2025, and he had about 662,000 followers on X in February 2023.