Sky Sports

Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group, and is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, and has sometimes played a large role inducing organisational changes in the sports it broadcasts, most notably when it encouraged the First Division to break away from the Football League to form the Premier League in 1992.