Morphe

Morphe Cosmetics, also known as Morphe Brushes and legally known as Morphe Holdings, is a Los Angeles–based cosmetics and beauty manufacturer founded in 2008 by Chris Tawil and Linda Tawil. The company specializes in direct-to-consumer distribution of beauty and personal care products through digital retail, leveraging partnerships with social media influencers. Morphe has severed ties with multiple partners following controversies involving several influencers.