The Foundation for a Better Life

The Foundation for a Better Life is a nonprofit 501(c)(3) organization that was founded in 2000 to "promote good values". The foundation creates public service campaigns to share with others its interpretation of values, including honesty, caring, and optimism, in order to create better social paradigms. The foundation communicates its message through television, outdoor advertising, theatre, radio, and the internet; it is best known for the "Pass It On" campaign, in which viewers are encouraged to live by and pass on certain values, with the rationale that examples of individuals living values-based lives may not change the world but collectively they make a difference.