Ubisoft Connect

digital distribution and digital rights management platform maintained by Ubisoft

Ubisoft Connect is a service for digital distribution, digital rights management, multiplayer and communication developed by Massive Entertainment to provide an experience similar to the achievements/trophies offered by various other game companies. The service is provided across various platforms. Ubisoft Connect is used exclusively by first-party Ubisoft Entertainment games, and although some third-party ones are sold through the Ubisoft store, they do not use the Ubisoft Connect platform.

from Wikipedia