Bite-Back

Bite-Back is a UK-based charity dedicated to shark and marine conservation which believes that over-fishing, coupled with the over-consumption of wild fish, are the two biggest threats facing the marine world. Through its work it seeks to educate people about the issues facing the only truly wild items stocked by supermarkets and to empower its supporters to help change the way fish is consumed. The charity's goal is to encourage retailers to put conservation before commerce.