Jordan Matter
American photographer (born 1966)
Jordan Matter was born on 6 October 1966 in New York City.
Jordan Matter is an American photographer and YouTuber. A former actor, he became known for dance photography, including the series and books Dancers Among Us (2012) and Born to Dance (2018), before building a YouTube channel that has more than 38 million subscribers.
Work
His channel, started in 2006, posts challenge, dance and family videos and has increasingly centred on his daughter Salish Matter. In 2025 the two launched the teen skincare brand Sincerely Yours at Sephora, and in February 2026 they signed a deal with Netflix to develop, produce and star in original projects.
He also posts on TikTok, where his account is verified, and on Instagram.
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