Revision of Rex Briggs
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| Field | Before | After |
|---|---|---|
| Description | — | Rex Briggs is an author, award winning marketing ROI researcher. He began his career at Yankelovich Partners, where he was noted for his work in Generation X Minority marketing. While at Yankelovich, he is noted for developing a theory called “The Psychology of disenfranchisement.” Briggs was among the first to research the Internet. |
| Type | — | person |