James A. Reed

James Andrew Reed is a British businessman. He is chairman and chief executive officer (CEO) of the Reed group of companies. He is the son of Sir Alec Reed, who founded the company in 1960. He is chairman of The Big Give Trust, a match-funding charity supported in part by the Reed Foundation and the Reed family. As of 2025, The Big Give reported total donations exceeding £427 million and announced an internal target of £1 billion in donations by 2030. According to Charity Times, the 2025 Christmas Challenge raised more than Comic Relief and Children in Need, making it the largest UK fundraising event of that year.