Juan Valdez Café

Juan Valdez Café is a multinational coffeehouse chain based in Colombia that specializes in coffee retail and promoting the interests of the Colombian coffee industry worldwide. It was created by Colombia's Colombian National Federation of Coffee Growers through Procafecol S.A.; the latter being a company established in 2002. The cafe was named for Juan Valdez, the fictional spokesperson for multiple campaigns from the federation promoting Colombian coffee.