Revision of Datalogix
syncWikidata syncChanges
| Field | Before | After |
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subtitle | American global advertising company | Suite of adtech systems that include digital audiences, contextual targeting, and campaign measurement software owned by Oracle |
description | — | Oracle Advertising, formerly Datalogix, is an American cloud-based consumer data collection, activation, and measurement platform for use by digital advertisers. Datalogix was a consumer data collection company based in Westminster, Colorado that provided offline consumer spending data to marketers that was acquired by Oracle in 2014. |
Added handles: website: https://www.oracle.com/cx/advertising/, twitter: OracleDataCloud